Sunshine blogger nomination

Hi all!

I was nominated for the Sunshine blogger award by the lovely Brenna of Will Daytrip for Donuts!  Bloggers nominate other bloggers who promote a happy, creative, “live your own life” lifestyle. Thank you so much, Brenna! This award is a great way to honor bloggers who inspire you, and network with a bunch of positive, like-minded ladies (and gents!).

The Sunshine BloggerAward

As part of this fun little exercise, Brenna gave us some questions to answer about ourselves, so here it goes!

Why did you decide to start blogging?

I decided to start blogging because I was trying to live a more conscious lifestyle, and felt that I needed to really assess my shopping habits in a more intentional way. Writing about my wardrobe has allowed for that introspection. Blogging has also provided me with a creative outlet and hobby that prevents me from participating in a lot of the over-consumption that I was guilty of before.

What is your favorite topic to blog about?

My blog focuses exclusively on conscious fashion and how to build a closet full of things you love. 🙂

What are your tips for promoting your content/blog?

Well, I’m a new blogger so I’m not sure I’m entirely qualified to answer this – but I’d say spending time reading other peoples’ blogs, or following their Instagram accounts, or being engaged in whatever way you choose to be. I don’t really believe so much in promoting my blog as I do in building a community of kind, intentional and smart people in my real and digital life.

If you had to eat one meal for the rest of your life, what would it be?

Avocado/veggie sushi.

How would your closest friends and family describe you?

I hope they would say I’m someone who is kind, and who always does what I say I will.

What is your dream vacation destination?

I would love to visit Thailand.

What has been your proudest moment/biggest accomplishment to date?

My proudest moment to date is getting married. I know a lot of people say “Getting married isn’t an accomplishment!” but I disagree. Building a loving relationship and bravely committing to someone in front of all your family and friends is a huge accomplishment! I also believe that my husband has helped me to become the best version of myself, and I’m so proud to have him as part of my life.

What is your guilty pleasure?

Doing nothing – just laying on the couch on my phone, browsing Instagram, with HGTV on in the background. LOL!

Other than blogging, what are your pastimes?

I try to follow a plant-based diet, so I really enjoy cooking and trying new recipes. I volunteer for an animal rescue, and of course love to hang out with our two rescue cats, Luna and Ares. I also enjoy reading, spending time with my husband and friends, and watching Netflix. 🙂

What is something about yourself you are trying to change?

I’m trying to be more optimistic. I can let small things get to me a lot and I’m trying harder to look on the bright side.

What are you most looking forward to in 2018?

This is tough! It’s a tie maybe? I’m looking forward to moving, once we find a home of our own, and I’m also looking forward to being in my friend Claire’s wedding in September (in Paris!)

Who I’m nominating (this was super hard! I had trouble picking, and I also only kept it to bloggers although there were a few fabulous Instagrammers I almost included. Also I nominated 12, not 11. Not sorry.):

Bella Green

Elyse Clark Style Diary

Freely Elegant

Goblin Shark


Holistic Haley

Jac & Linds

Love to be Busy

Mindfully Sarah


The Simplicity Diaries


My questions for you: 

  1. Why did you decide to start blogging?
  2. What are your tips for promoting your blog?
  3. What is your favorite piece of clothing that you own/have owned? Why?
  4. What is your favorite book and why?
  5. What is a cause that’s important to you?
  6. What is something you’ve dreamed about doing, but have yet to do?
  7. What do you like the most about yourself?
  8. What are your hobbies, besides blogging?
  9. What is the best thing that happened to you in the past week?
  10. What is the best advice you’ve ever received?
  11. What do you want to be remembered for?

The Sunshine blogger guidelines:

Thank the person who nominated you in a blog post and link back to their blog.

Answer the 11 questions sent by the person who nominated you.

Nominate 11 new blogs to receive the award and write them 11 new questions.

List the rules and display the Sunshine Blogger Award logo in your post and/or on your blog.


Slow Sunday 2.11.18

Hi all,

It’s been down-pouring here — M. and I didn’t do too much. By the time we dragged ourselves out of bed, the morning was gone. I convinced him to go to the supermarket ( 🙂 ) while I finished up some work for a client.

After that I went to go get my nails done — well, undone, really — because I’ve had fake nails since the wedding. I had been changing the color and getting them filled because the set had cost so much money and felt like I had to keep them for a bit, but honestly was just getting sick of how they looked and the maintenance of them.

And that was pretty much it. But I still have a lot of thoughts to share today, even though I didn’t do a lot or really get dressed.

Currently reading…

I’ve started reading The Curated Closet by Anuschka Rees. I’m not far enough in to give a review of it of course, but it’s okay so far. I find a lot of the capsule wardrobe books I’ve been reading have been pretty basic and common sense, and this one has some actual activities and exercises to edit your wardrobe, which I am looking forward to.  The photography is really lovely as well, though some of the ideas are lacking and contradictory. For example, the book opens with a flow chart asking if you can describe your style in one sentence, and then a few pages later it says it doesn’t matter if you can easily define your style to someone. But, the book is just so pretty, and a straightforward read, so I’ll definitely finish it despite some of the shortcomings so far.


Currently loving…

I’ve already failed at my “I’m not buying anything this month!” exercise. I had some extra funds from Poshmarking, and I ended up caving and bought the Jamie + the Jones T top in blush. But I’ve been eyeing it for awhile, and believe it was a good investment for spring. Blush is one of my favorite colors to wear for a few reasons. I’ve always loved pink, first of all, and I also feel that it’s a flattering color for my skin tone and hair color. It’s one of my closet color palette colors as well, so I’m excited to get it and incorporate it.


Another thing I’m eyeing (but not buying, obviously!!!) are the Vrai & Oro engagement rings. Wow, they are stunning! We were already engaged when they launched the collection, but boy do I wish one of my friends would get one so I could live vicariously through them. Ha! I love the round halo (which is interesting because that isn’t really my style), but the east-west emerald setting is also so unique and beautiful. Wow! Vrai & Oro uses lab-grown diamonds, which is really cool.



Currently inspired by…

I came across an excerpt from a Sanskrit prayer the other day that really spoke to me and this whole ethical fashion thing, and my new plant-based diet (which is going really well, by the way!) It’s so beautiful…

“May all beings be happy and free, and may the thoughts, words and actions of my own life contribute in some way to that happiness and freedom for all.” — Sanskrit prayer (“Lokah Samastah Sukhino Bhavantu”) 

I also have still been feeling a bit down in the dumps about us not having a lot of friends that live near us. I came across the below poem excerpt by Rupi Kaur, and it really connected with me and how I feel lately.

“My heart aches for sisters more than anything. It aches for women helping women, like flowers ache for spring.”

ranunculus (2)

[via pinterest]

Currently annoyed by…

Well, I usually try to keep it positive here but I’m a little annoyed with the blog world lately. I love so many small bloggers, but have basically unfollowed all of the big-time bloggers I used to love. There is no editorial content anymore, everything is sponsored posts and #ad. It’s so rare to find an authentic recommendation anywhere. Also, I see a lot of posts that I know must be sponsored based on my marketing background, but that are not disclosed as such, which seems pretty shady.

I know these bloggers write as their full time jobs, but even fashion magazines have editorial content mixed in with their ads. I’d love to see more real, true, resonant content.

What were you up to today? Reading anything good currently? Blogs, books, etc.?


Weekend outfits + caring for your clothes

Hi everyone, happy Saturday!

Having a fun weekend so far – went to dinner with M. last night (we tried a new Indian restaurant and it was phenomenal), got a lot of work done today, and spending some quality time with cats.

Here’s what I’ve been wearing so far – I’m nothing if not consistent, ha!




Details: Open back sweater, Lulu’s, old; Sweatshirt, Cuyana; Leggings, Lou & Grey, old; Mules, ABLE (the color I have is on sale!); Tote, Cuyana; Scarf, Cuyana.

But onto the purpose of this post – I want to spend a little time talking about caring for your clothes. While part of conscious fashion is about buying from fair and ethical brands, a MAJOR part of it is taking good care of the clothing you already have.

Did you know that 25% of the carbon footprint of clothing comes from the way we care for them?

Here are some tips to reduce your impact and maximize the lifespan of your clothing.


I’ve also been spending some time familiarizing myself with laundry care symbols, and I make sure to always double check the tag of my clothing before washing – in the past, there have been some tears over pieces being washed incorrectly and damaged beyond repair.

Additionally, I have been working, as I refine my wardrobe, to cut back on dry clean only pieces. Not only does it get expensive to launder them, but dry cleaning uses so many harsh chemicals that are bad for the environment.


[image via The Laundry Center]

How would you rate your clothing care skills – excellent? Needs improvement? Somewhere in the middle?





Writing instead of shopping.


I know I already published two posts today, but was feeling a little “spendy” and found myself falling down the rabbit hole on The Garmentory, so I decided to write instead and get a bit candid with myself, and whoever might be reading this, about why I might be feeling this way.

One of the reasons why I used to be so addicted to fast fashion, and why I still sometimes fail to curb my shopping, is that shopping is completely a form of stress relief for me. I always loved clothing, but never really bought things in excess until about 2012/2013, when I went through the graduating-college-who-am-I-losing-friends-bad-relationships phase that some of us go through.

During that time, I went through sort of a reinvention in a lot of ways, and some good things came out of it. I slowly became more confident, and also poured a lot of my emotional stress into doing volunteer work, which I still do (you can check out a bit more about one of my passions here!).

But, I also felt that I needed to reinvent myself in terms of appearance as well, and that’s how I ended up with such a massive closet. It felt empowering to be working full-time, to be able to buy clothes for myself that perhaps I couldn’t have afforded before, and to have that newfound confidence after feeling so low for such a long time. As much as I was growing up and finding myself internally, I was still deeply reliant on my external appearance to be a part of that process. I still felt that I needed to prove, outwardly, that I was worthy. Clothes were the band-aid for that.

I still have some of those bad shopping habits today, even though I am on a journey to be a more intentional consumer. I’ve been feeling pretty stressed about things lately and I can see those old habits wanting to creep in.

I know, I know, it’s like – “Get a hobby, Kell, and just stop shopping!” – 🙂 but I do have hobbies, a lot of them, and I still can feel impulsive about shopping when things get overwhelming. That’s why I try so hard to keep up with writing about fashion and documenting my outfits, to show myself I do have so many great pieces and I should look to being creative, and not spending more, as a form of stress relief. I always want my clothing to be something I enjoy, but not the thing that defines me or gives me my confidence. Which I allowed them to be for so long.

In order to not let my clothes take over my life, I’ve decided to give the following a try.

  • A one month shopping freeze (on clothing, I’ll still buy necessities obviously).
  • Consciously working to not let an outfit or a piece of clothing that I don’t love ruin my day.
  • Reading more about the fashion industry and continuing to educate myself on the issues around how our clothing is made, in place of some of the time I’d spend researching ethical brands (which while interesting, does make me want to purchase more).
  • Continuing to document the clothes I already have, and reflect upon what I do like about my outfits here and on my Instagram account.

In the interest of breaking away from shopping a bit, here’s a few intentional living/ conscious fashion things of interest from around the web that I’m really enjoying lately – hope you do too!

Fashion Revolution Fanzine 001

Why it’s worth reading: “It takes a garment worker 18 months to earn what a fashion brand CEO makes on their lunch break.”

Daily Affirmations for the Social Entrepreneur

Why it’s worth reading: “I am full of light, I will share it with others and I will not keep myself hidden in the world.”

Want to change the world? Start by being brave enough to care.

Why it’s worth watching: “The world will say to you, ‘Be a better person.’ Do not be afraid to say yes.”

What a Healthy Relationship with your Clothes Looks Like

Why it’s worth reading: Ellie of Selflessly Styled is a lot more qualified to speak on this topic than me, and she has some great tips for having a healthier relationship with your wardrobe: “I was dependent on clothes for my external identity but they could never provide it.”

These Love Letters by Famous Women Will Make Your Heart Flutter

Why it’s worth reading: Valentine’s Day is coming up and love is in the air. I’ve always been enthralled by Zelda and F. Scott Fitzgerald’s dysfunctional relationship, and you can read some of her words here: “The sky closed over the lake like a gray oyster shell and pink pearls of clouds lay in the crease where the water met the Juras—still in the black iridescence and I wanted you to be there in the boat with me so I could watch the funny soft way you do things.”




Mood board

Just sharing the images that are inspiring me lately…& having me feel “some type of way.”

All via Pinterest (if they’re yours, please let me know!)

Instagram outfit roundup

Hi all – speaking of Instagram being perfect for when I don’t have time to write up a full post, wanted to do a roundup of some of the looks I’ve recently posted there and my thoughts on them.

It’s a “snow day” here, so it’s the perfect time to get caught up on this 🙂


Top: 1919 Vintage, Jeans: Madewell // I think I’d much prefer this top tied at the bottom with these high-waisted jeans, but I wore this for a casual day at the office so thought it would be better tucked in. I am obsessed with 1919 Vintage. I have to actively keep myself from browsing her shop or I’d spend way too much money. I just love how classic and simple this button down is.


Top: Madewell, Jeans: Reformation, Belt: Cuyana, Watch: Berg + Betts // I love a good white button down top and high-waisted jeans. I bought these jeans from Reformation a while ago, and they’re really soft and comfortable. I like high-waisted jeans in general. I know they’re trendy right now, but on me specifically I feel they help me look taller (I’m only 5’3″). I’m glad they’re a trend – and I’m not sure I’m ever going back!


Top: old (?), Sweater: Zara, Jeans: ReDone, Boots: Rag & Bone, Bandana: Madewell // I would have liked this look a lot more without the sweater, but it was COLD. The bandana bun was some Instagram inspiration and I had fun with it, though my hair is maybe a bit too short. I ordered a scrunchie recently, so that might be more my speed 🙂


Top: Aritzia (thrifted), Sweater: VETTA, Jeans: AG, Necklace: Windblown Jewelry (and peep the Berg + Betts watch, which I basically always wear) // I love this outfit. Too bad it snowed and I didn’t leave the house! I hate wasting a good outfit on a boring day.


Sweatshirt, old (?), Leggings, Free Label // Comfortable with cats. Ares was hiding because he hates photos, but Luna is a ham!


Winter 10 x 10 days 9, 10

I finished my winter 10 x 10! Thanks for following along. 🙂

On day 9 I repeated my Miranda Bennett everyday top and my Madewell jeans. I half-tucked it, even though I know some people loathe a half-tuck, because it makes my short frame look taller and it also kept it sort of out of the way, since I was doing a lot of errands.


Thoughts on this look: It’s okay. I think I’d prefer this with different jeans and no half-tuck. But I do love this top.

On day 10, I wrapped it up with my VETTA culottes and philosophy top, and a Madewell bandana.


Thoughts on this look: Won’t be repeating it. I felt like an old Western robber. LOL. 

Overall, I had such a great time participating in this challenge. I feel like I learned how to be more resourceful and creative with my wardrobe, and got a better perspective on how many clothes I actually need. I still had several more combinations I could have made with these 10 items by the end of the challenge.

It was also fun to follow along on Instagram and connect with other like-minded people.

In other news, I realized I’ve gained a lot of new followers here and on Instagram, so wanted to do a quick re-intro in case you haven’t made it over to my About page.


It’s me!

My name is Kellie and I live in Connecticut with my husband. I work in marketing in the sustainability industry, fighting plastic waste. I’m really passionate about ethical and conscious fashion as it is another massive source of waste in our society.

Getting a job in the sustainability industry, about two years ago, made me start to question my shopping habits and how my addiction to fast-fashion was harmful to the planet, people, and actually to my wallet as well.

Prior to working in sustainability I was really ignorant of how our choices affect the earth – I worked in public relations in the consumer goods/ beauty industry and felt that I was playing keeping-up-with-the-Joneses a lot of the time.

In my spare time, I volunteer with an animal rescue and also do freelance social media work. And I’m ALSO getting my master’s. I keep busy. 🙂

My hobbies include cooking (especially plant based foods! though my husband is not vegan), reading and spending time with my two rescue cats, Luna and Ares.


It’s nice to meet you all, feel free to leave me a comment and let me know your interests and hobbies as well!